Summary:
According to Scarlett Boulder, a writer for Advocacy Unleashed, a public awareness campaign can be defined as "A comprehensive effort that includes multiple components (messaging, grassroots outreach, media relations, government affairs, budget, etc.) to help reach a specific goal. A public awareness campaign is not just billboards, television commercials, social media or fundraising". This means it is an effort to increase awareness of a certain topic. Boulder also states that usually organisations do this to raise awareness regarding a key issue. For example, they did public awareness campaigns to promote keeping ebola under control and to increase general awareness on ALS. For example, they did the ALS Ice Bucket Challenge to promote ALS among the new generation. Quoted from Oxfam regarding the public awareness campaign on ebola, "An initial $400,000 has been secured so far to fund the response. A further $1.1 million will be needed as the work expands". Sources: https://advocacyunleashed.kontribune.com/articles/1371 https://www.oxfam.org/en/pressroom/pressreleases/2018-05-28/oxfam-launches-public-awareness-drive-keep-ebola-under-control http://webfl.alsa.org/site/PageNavigator/FL_9_ALSPublicAwarenessCampaigns.html
0 Comments
Leave a Reply. |
AuthorKirizyu Dipowikoro is my name and I am a student in Highscope Indonesia. Archives
March 2019
Categories |